Lifetime 100% Trade-In Policy

We live in what I like to call a “throw-away society.” We buy things that we like, use them, and when the items become obsolete or broken, we throw them away. Even our large expenses such as vehicles or high-end electronics are eventually going to make their way to the trash heap. We, as consumers, have grown to expect a certain period of use, and then expect to begin looking for a replacement.

One of the most common questions we get at our business is how we can afford to offer our Lifetime 100% Trade-In Policy. It’s a legitimate question. Can you think of any other items that you can purchase, use and abuse, and then return for your full purchase price in in-store credit? I only wish that you could do that with a car…

Hand-knotted oriental rugs should not fall into the “throw-away” category. If constructed properly a hand-knotted rug should last a lifetime, or roughly 70-80 years. Even with heavy wear and tear, a well-maintained rug can last even into 100 or 150 years. And some of the most valuable rugs are literally hundreds of years old.

The secret is held within the construct of a hand-knotted rug, individual knots, tied by hand on a foundation of interwoven strings. The use of strong, natural materials such as wool, cotton, and silk also help to ensure a long lasting product. When a hand-knotted rug is damaged, the damaged knots are removed, the warp and weft re-attached and new knots are tied.

But here is the real secret as to why we can offer the trade-in policy- hand-knotted rugs actually increase in value with both use and age. As the pile of your rug is worn down to the original knots, the rug develops a softness, a patina, and a sharpness of pattern that can only come from many years of wear. (Antique rugs must be at least 100 years old.) This makes the rug not only more rare, but more appealing to those looking for an old-world look and feel.

So that’s how we can do it. You always have the rug you want, and the rug you trade in is more valuable. Everybody wins, everybody is happy! If you would like to learn more, or would like to see the details of our policy, contact a sales associate or visit our website at

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